Affordable Baby & Kids Essential Products

Making mealtime a family time

Mealtimes are more than just eating. They’re about little hands reaching for big tastes, messy smiles and being part of the family table. With safe and comfy solutions for kids, it’s easy to bring everyone together and enjoy the moments that matter most.

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White baby ANTILOP highchair with safety straps in modern kitchen setting.

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Bathtime fun delivered with a splash!

Bring the magic of ocean creatures to life at baby’s bathtime with the new ÄNGSHUMLA collection. Featuring a crab, a turtle and a fish who all happily live in a whale, these sea-life friends will welcome your baby to the water, making bathtime more playful for them – and you. When the bath done, the friendly whale loves to be hung on the wall, ready for the next time.

A bathroom where a baby is sitting in a white LÄTTSAM baby bath, with the mother sitting next to it to help.

The various bath toys in the ÄNGSHUMLA collection on top of a light blue bathroom stool, beside a white baby bath.

A birds-eye view of pastel coloured KALAS children’s plates on a light blue check table cloth. One of them has food on it.

Children's essential at an affordable price for RM10 and below

Get your children's daily essential and accessries at an affordable price all RM10 and below. These items offer great value for money, ensuring affordability without compromising on quality.

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Child and baby safety topics to explore

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A child in blue jeans, a stripey top and a pirate hat plays with a wooden RÖRT spoon and a saucepan lid in a mock swordfight.

With a green/white GUBBRÖRA spatula, a child in a MARIATHERES apron eats chocolate cake batter from a green mixing bowl.

A baby in a pink LEN sleep bag on a pink LEN fitted sheet is asleep in a white GULLIVER cot.

A young child sat in a white LÄTTSAM baby bath is laughing as an adult’s hand squeezes water from a green sponge.

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Built for spills, splats and generations of giggles

The ANTILOP highchair is safe, stackable, and now comes with pristine white legs. Don’t worry though, it’s a breeze to clean, so your little one’s spaghetti splatters can be wiped away in seconds. Plus, it’s built to last and easy to store, so it’ll be ready for future tiny diners too.

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