IKEA Korea introduces ’IKEA Live’, a new live commerce solution
Korea selected as a pilot country with the first IKEA Live streaming on December 15
IKEA Live, which will be streamed for the first time in Korea on December 15, is a new global project that will be piloted in Korea and the United States to offer more dynamic and inspiring home solutions through diverse touchpoints, in response to the rapidly changing customer needs and trends amid COVID-19.
IKEA Live will be streamed on IKEA Korea official online store (www.IKEA.kr) every Tuesdays and Thursdays at 6 PM, starting December 15, 2020. In IKEA Live, IKEA Korea’s home furnishing experts will introduce detailed functions of various IKEA home furnishing products in real time and provide home furnishing tips that can be used in everyday life. Customers can directly communicate with IKEA through real-time chat, ask questions and even make purchases directly through the online store.
“In line with the new untact trend, IKEA Live aims to provide home furnishing inspirations in a more fun and dynamic way by actively interacting and engaging with our customers,” said Horacio Trujillo, Country Home Furnishing & Retail Design Manager at IKEA Korea. “We will continue our efforts to meet more of the many Koreans through diverse touchpoints and offer more convenient, accessible and affordable home furnishing products and solutions.“
More information about IKEA Live can be found on IKEA Live webpage (IKEA.kr/IKEALive) on IKEA Korea official online store.